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CASE STUDY: Motorola, Zebra and a Global Systems Integration Partner Tri-Alliance achieve 372 marketing opportunities


Motorola, Zebra and a Global Systems Integration Partner Tri-Alliance - proven methodology results in 372 marketing opportunities

The background
The 'tri-alliance' of Motorola, Zebra and Global Systems Integration partner delivers bespoke technology solutions to empower individuals to perform critical tasks in real-time, on-the-spot. It targets a wide range of sectors, including the public sector, particularly healthcare, as well as retail, field services, logistics, and construction. Examples of the solutions in action would be the printing of labels at the point-of-sale in a retail environment and proof of delivery in the supply chain, through to stock taking and re-ordering in a warehouse. Basically users can do things faster, more cost effectively and to the greater satisfaction of customers.

It's more than just technology - for many organisations it's a cultural change.
A qualified sales opportunity in this business is a big win and in 2009, we created 125 such opportunities for the tri-alliance.