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CASE STUDY: 'Mouse has a house' wins Best use of creative for Hewlett Packard

Hewlett Packard (HP) is one of the UK's biggest personal computer brands. In the IT market, communications have tended to focus on deals or technical specifications. In response to this, HP launched the 'Computer is personal again' campaign to increase customers' emotional connection with their brand and so drive sales and improve margins.

The 'Mouse has a house' initiative further developed this message. It focused on innovative features in HP notebooks that help customers in their everyday business and personal tasks.

Standing out from the crowd