CASE STUDY: Move your business forward for Dell Computers SMB Division, Nordic Region, by Ad People
This campaign stands out because of its harmonious interplay between the message and media. It was also a media first; the first official advertisers on Denmark’s intercity train line (DSB trains) and new ad spaces were created.
The results attest to the successful interplay between message and media. It was briefed as a pure awareness campaign, but sales also increased by 6-10 per cent in units per week.