You are here

Case study: Nectar Business finds B2B value in Facebook

Using social media as the primary channel to promote and celebrate a B2B partner event Nectar Business delivered high levels of engagement and positive brand sentiment demonstrating value of social for targeting SME audience

Nectar Business is part of Nectar, the UK’s largest loyalty programme. It is specifically aimed at small business owners, allowing them to collect Nectar points on business purchases with a range of coalition partners including Brakes, Hertz and DHL Express, which they can then spend on rewards for themselves or the business.