CASE STUDY: Newsweaver repositions as email expert

Newsweaver provides businesses with the software and expert advice to implement email newsletter programmes, from the initial newsletter design to tracking readers' behaviour. The company offers a self-service web-based solution that is easy to use and can be managed either in-house or externally by Newsweaver. Its client base spans 18 different countries, but the main geographic focus is predominantly the UK and Ireland.

Even though Newsweaver's software is web based, the company is NOT a web-based company and do not sell any products online.

Objectives of the campaign: