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CASE STUDY: 'The One Virtual Event' wins Best live campaign for Symantec

Symantec is a global leader in infrastructure software for businesses and consumers. The release of Endpoint Protection 11.0 software was Symantec's biggest product launch in years. The software bundles five critical IT protection technologies into one convenient package, so the campaign was loosely based on the concept of there being a single solution. ‘The one virtual event' was part of the ‘One solution' campaign.

As the target audience were channel agents, resellers and end users in small to medium-sized enterprises across Europe, staging an event in one physical place was impractical. Yet Symantec wanted to give both audiences a rich interactive experience, not just another list of benefits and features. For the channel, this meant stimulating a competitive spirit, as well as making the selling points clear. For end users, it meant communicating with them directly and personally, through microsites, online games and, most importantly a live virtual event.

The One Virtual Event was designed to make a big impression on a large audience scattered across 17 countries. The online event ensured a high impact, multilingual delivery and included: