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CASE STUDY: 'One & Zero' wins best use of creative for SAP Business Objects

SAP Business Objects is a global business intelligence (BI) software company with more than 35,000 customers - including over 80 per cent of the Fortune 500 - and a network of more than 3000 partners and resellers. Its software helps companies gather and analyse their data to improve their performance.

Its latest release was reporting solution Crystal Reports 2008, which enables users to take data from any source, such as a database or an Excel spreadsheet and turn it into attractive and interactive charts, graphs and dashboards.