CASE STUDY: Oracle boosts qualified leads with SCi Sales
Oracle is the one of the world’s most respected companies, providing complete, open and integrated business software and hardware to more than 370,000 customers in over 145 countries. Oracle’s portfolio contains over 80,000 products which it sells direct and via channel partners.
Oracle needed to promote enterprise resource planning (ERP) through their Oracle Applications (apps) to mid-market prospects in the UK and Europe. Each country had two channel partners - one for apps and one for hardware/infrastructure - and it was important they were fed regular leads and reports.