CASE STUDY: 'Oracle Customer Services EMEA event series' for Oracle Corporation by Marketing Options International
Oracle is a global vendor of business software and hardware systems. Its Customer Services division provides support services to help customers get the most out of their Oracle investments.
With a growing number of third-party support vendors entering the market, it was vital for Oracle to demonstrate the superior value of its own offering over competitors. As part of this undertaking, Oracle initiated a comprehensive marketing campaign to further educate and inform new and existing customers of the benefits of Oracle support.
Oracle Customer Services enlisted Marketing Options International (MOI) to organise and manage an ongoing series of live events across Europe, the Middle East and Africa, where customers could learn about the benefits of Oracle support.