CASE STUDY: 'Orange Exchange online' for Orange, part of Everything Everywhere by Publicis Blueprint
Orange Exchange magazine online is an original and innovative digital customer loyalty publication for Orange’s small to medium-sized enterprise (SME) B2B base.
Produced bi-monthly in eight different versions for specific customer channels and life stages, the magazine presents information on the latest Orange products and services. It also offers inspirational and practical business advice, as well as technology updates.
Enhancing the customer experience through rich media and direct links to further information, the online edition also rewards customers with exclusive online content, features, videos, offers and competitions.