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CASE STUDY: 'Pace & power' for Lloyds Bank Corporate Markets by Editions Financial

Sponsoring the single largest event this country has ever staged - the 2012 Olympic and Paralympic Games - provided an unrivalled opportunity for Lloyds Bank Corporate Markets (LBCM) to position itself alongside the UK’s most successful individuals and talented athletes. As part of a wider integrated campaign, a series of face-to-face Pace & Power events were held to capitalise on this unique opportunity.

The premise of Pace & Power is based on drawing compelling parallels between high-achieving Olympians/Paralympians and successful UK corporate leaders. It brings together the elite of sport with the elite of business. Sporting heroes - and what makes them tick – intrigue people. Pace & Power provides insights that can be applied to future business leadership.

Every Pace & Power event consisted of dinner and panel discussion between Olympians and business leaders, debating parallels between succeeding in the business and sporting worlds. The thoughts and insights of all present were translated into post-event communications.