CASE STUDY: 'Panasonic Toughbook Pan-European' for Panasonic Toughbook by Proctor & Stevenson
Designed to perform where other laptops simply fail, Panasonic Toughbooks don’t just lead the rugged market, they created it and dominate it. Since their first model launched more than a decade ago, Toughbooks has created its own niche in the world of mobile technology, redefining the possibilities of access to data and applications in the most challenging of environments.
Proctor & Stevenson was appointed European agency for Panasonic Toughbooks in 2009. In the past year, it’s delivered a campaign that spans the full gamut of marketing activity, from a dashboard of automated digital and printed collateral regional marketing managers use to create customised materials in a couple of clicks, right through to viral video work.
It’s always an adventure — with 10 regional marketing managers to support across more than 20 countries throughout Europe, involving the creation of campaigns and websites that appear in 17 different languages — but the dedicated Panasonic team at Proctor & Stevenson has approached the challenge with relish.