CASE STUDY: 'Panasonic Toughbook Pan-European' for Panasonic Toughbook by Proctor & Stevenson

Summary
Designed to perform where other laptops simply fail, Panasonic Toughbooks don’t just lead the rugged market, they created it and dominate it. Since their first model launched more than a decade ago, Toughbooks has created its own niche in the world of mobile technology, redefining the possibilities of access to data and applications in the most challenging of environments.

Proctor & Stevenson was appointed European agency for Panasonic Toughbooks in 2009. In the past year, it’s delivered a campaign that spans the full gamut of marketing activity, from a dashboard of automated digital and printed collateral regional marketing managers use to create customised materials in a couple of clicks, right through to viral video work.

It’s always an adventure — with 10 regional marketing managers to support across more than 20 countries throughout Europe, involving the creation of campaigns and websites that appear in 17 different languages — but the dedicated Panasonic team at Proctor & Stevenson has approached the challenge with relish.