CASE STUDY: 'Partners Programme' wins Best return on investment

Brammer is the UK division of Brammer PLC, one of Europe's leading distributors of industrial maintenance, repair and overhaul (MRO) products. Brammer offers a comprehensive range of over one million individual products via a network of over 80 sales and service centres.

As the chosen distributor for many of the world's foremost manufacturers, Brammer has strong and long established relationships with many manufacturing partners, including SKF, NSK, INA FAG, Renold, Gates, Siemens and Loctite. Brammer staff also provides technical advice and support with the back up of field-based technical support specialists who advise on more complex problems including providing complete engineering solutions when required.

Spotting the difference
In a marketplace where suppliers are largely seen as delivering a commodity and judged solely on their ability to deliver the cheapest option at the earliest opportunity, Brammer needed to defend its price differential. The firm sought to distance itself from rivals who were happy to win business on price alone and could not match the Brammer offer with its impressive additional opportunities.