CASE STUDY: Philips Lighting sales team saves 2,500 hours per month

The Philips Lighting sales force saved 2,500 hours per month by integrating digital voice technology and cloud storage into its CRM system data entry workflow 

Philips Lighting is dedicated to introducing innovative end-user-driven and energy-efficient solutions and applications for lighting, based on a thorough understanding of customer needs. Its sales team in the US is a highly mobile force of between 100 to 150 account representatives who serve at both a regional and national level and make an average of three to four customer calls each day. As required by their sales leaders, for each call a sales rep makes, they must either create or update information in Philips Lighting’s customer relations management (CRM) system.