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CASE STUDY: 'The point. And how to get it' for Simpson Carpenter by Quick-Thinking

Summary 

The Brief
Our brief was to reinforce Simpson Carpenter's positioning of 'Experience. Creativity. Simplicity'. Specifically we were tasked with gaining 10 new business meetings as a result of the campaign.

The budget was just £30k, which had to stretch to a multi-disciplined, integrated campaign.