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CASE STUDY: ‘Preparing for change’ for Lloyds Bank Corporate Markets


December 6th 2010 – ‘Launch Day’ for the biggest financial services rebrand in the UK. Internally, over 6,000 colleagues had to be aligned and be fully conversant with our new corporate markets brand– ahead of external launch.

Following the acquisition of HBOS by LloydsTSB, it was essential that the newly formed Lloyds Banking Group communicated a clear and consistent identity, both to colleagues and customers, to avoid brand confusion; no more so than in the corporate sector.