CASE STUDY: 'The Pro-team' by CBC for GEA Process Engineering
GEA Process Engineering is a division of the GEA Group, headquartered in Germany. The division is represented in more than 50 countries and has approximately 4500 employees. Denmark serves as the headquarters for the GEA Process Engineering's marketing and HR activities. GEA is one of the leading stock-listed industrial groups in Germany.
GEA Process Engineering develops, designs and sells production plants for the dairy, brewery, food, pharmaceutical and chemical industries and is the world leader in process engineering within these industries.
The marketing and HR headquarters for GEA Process Engineering are based in Denmark. To avoid the "Not Invented Here" syndrome, the creative solution could not come across as headquarter diktats.