CASE STUDY: 'Professionals' wins Best channel marketing campaign for RSA Broker
RSA Broker provides insurance for commercial customers via insurance brokers concentrating on understanding the changes in the market and the relationships between brokers and their customers in order to create strong partnerships.
Establishing a new team
Over 100 brokers were canvassed to learn how they deal with property investors and how they would like to deal with insurers. As a result of the feedback nine regional property investors trading teams were created so that brokers could talk to a property investors expert and make decisions in any geographical location.