CASE STUDY: Psion rebrand, by FutureBrand
Psion is a 30-year-old company, and part of UK technology history; its business originally being in the consumer markets with the famous Psion Organiser products. In 2000, Psion acquired a company called Teklogix, an industrial computer hardware manufacturer and vendor, and the joint Psion Teklogix brand was created. At this time the business left the consumer market and moved entirely to the B2B market to focus on rugged, mobile solutions.
Sadly, the new business did not flourish as well as it had done historically, and in 2008, John Conoley was appointed as the CEO and set about a radical restructuring and revitalisation of the business.