CASE STUDY: 'RB.com corporate website redesign' for Reckitt Benckiser by The Workroom
In the wake of Reckitt Benckiser’s corporate rebrand, a redesign of the company’s corporate website was required to better align the site with its brand positioning and make the business more attractive to a new, younger target audience, without alienating existing users.
A root and branch review of the website has resulted in an all-encompassing hub for the business,
containing easily accessible and relevant, dynamic multi-user content.
And it’s working – here’s just a taster of the results: