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CASE STUDY: 'RM Spring Offers' wins best use of data for RM

RM supplies educational software, computers and services to schools, colleges and universities.


Faced with the uncertain economy and increased competition in the educational market, it decided to take a drastically new data driven approach to its marketing, with an aim to reactivating lapsed customers and increasing revenue for underperforming customer groups - and all with a budget of just £6500.