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CASE STUDY: 'The road to re-launch: Revitalising Reader’s Digest' for Reader’s Digest by Eulogy

Summary
In early 2010 Reader’s Digest filed for administration. Rescued by a venture capitalist, the new management team was tasked with revitalising one of the world’s most famous media brands. Key to
achieving this was attracting new advertisers and commercial partners to the magazine.

Reader’s Digest had a tough challenge. It had to:

Before Readers Digest identified the need for a PR agency, Eulogy! proactively targeted them with a strategy that we were confident would quickly deliver the commercial success that Readers Digest required.