CASE STUDY: RS Components creates a user-centric shopping experience
RS Components has operations in 24 countries, and along with third-party distributors, we sell electronic and industrial parts to over 1.5 million customers in over 160 countries.
Recently, our online business grew to more than 35 per cent of total sales, a growth that prompted us to take a look at our eCommerce strategy for our 70 plus transactional sites in 17 languages. One key area that needed change was the user interface of the sites. With over 600,000 products and a million product attributes, search result sets were very large and visitors were having difficulty finding the products they wanted, often abandoning searches mid-way.