CASE STUDY: SAP EMEA Social Media Partner for SAP, by DNX


Launched to SAP’s network of EMEA channel partners in June 2010, the SAP Social Media Partner Programmme was an industry first and a blueprint for other vendors who have since followed suit.

Through a series of educational webinars, the creation of a wealth of additional learning resources and the development of a sophisticated incentive programme measured and rewarded participation, consumption and partners’ own social media marketing activity.