CASE STUDY: Siemens PLM balances global brand with local flavour with Eloqua

When you're selling complex software that helps companies innovate and build world-class products, consistency and clarity of marketing communications is a must. Maintaining that message consistency is a challenge for any company, but for Siemens PLM Software, it's compounded by a large, global marketing organisation that supports regional programmes across diverse geographies. The provider of Product Lifecycle Management software needs to tell its story on a global scale, across multiple languages and in a way that is contextually relevant to a variety of different industry segments and international audiences.