CASE STUDY: Simply Business benefits from mobile advertising campaign using AdMob

Summary
Goals
•  To encourage phone calls to contact centre and ultimately drive sales
•  To target business-to-business customers in a new way
•  To quickly test quality and quantity of business customers in a new channel

Approach
•  Trialled mobile display advertising using Google with the AdMob network
•  Incorporated click-to-call and click-to-site functionality

Results
•  Increases in call volumes of up to 800 per cent
•  Significant rise in number of sales from mobile and overall
•  Gained valuable insights for future mobile advertising activity