CASE STUDY: Simply Business benefits from mobile advertising campaign using AdMob
Summary
Goals
• To encourage phone calls to contact centre and ultimately drive sales
• To target business-to-business customers in a new way
• To quickly test quality and quantity of business customers in a new channel
Approach
• Trialled mobile display advertising using Google with the AdMob network
• Incorporated click-to-call and click-to-site functionality
Results
• Increases in call volumes of up to 800 per cent
• Significant rise in number of sales from mobile and overall
• Gained valuable insights for future mobile advertising activity
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