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CASE STUDY: 'Simply Google PPC' wins best use of search marketing 2009 for Simply Business

Comparator website Simply Business (SB) enables businesses to compare, buy and manage business insurance and offers landlord insurance and invoice finance quotes, serving companies with up to 20 employees.

Per-per-click (PPC) has been the cornerstone of SB's marketing strategy since its launch in 2005, transforming it from obscurity into the UK's leading business insurance website within 18 months.

Against the backdrop of the recession and the fast-changing PPC landscape, the Simply Google campaign had two objectives; to increase the volume of clicks and leads resulting from them, and to improve the return on investment across the overall Google PPC campaign.