CASE STUDY: 'SME Business Campaign' wins best lead generation campaign for Plantronics

Plantronics is a manufacturer of lightweight communications headset products. Its headsets are widely used amongst Fortune 50 companies and have featured in numerous films and high profile events, including the historic "One small step for man" transmission in 1969.

It wanted to promote better awareness of its products within the SME sector, with the message that during economically difficult times Plantronics could boost help business productivity by allowing people to juggle workloads and multitask more effectively. Targeting owners and managers in businesses of between 50 and 250 employees, ultimately it wanted to generate 1000 leads for conversion into headset trials or sales.