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Case study: Social media-led strategy drives engagement for KPMG

KPMG embarked on a new content and social media programme to connect with the digitally savvy tech start-up community, enabling the company to take a leading position in the market

KPMG is one of the world’s largest professional services companies. It was the first of ‘The Big Four’ to open an office in London’s Tech City – the technology cluster otherwise known as Silicon Roundabout – with an ambition to take a leading position supporting early-stage technology companies.