CASE STUDY: 'SolidWorks enterprise PDM' for SolidWorks by The Crocodile
Leaders in 3D CAD software SolidWorks worked with integrated agency The Crocodile to create the ‘Enterprise PDM’ campaign.
SolidWorks’ marketing usually targets engineers and designers. However, to market its new solution, they realised they would have to create a new dialogue with ‘C-level’ contacts – CEOs, CIOs and CFOs. The aim was to communicate the high-level business benefits, make sales appointments and generate new business.
The campaign used a carefully-targeted premium DM pack, designed to maximise effectiveness and succeed where other marketing methods couldn’t. The DM conveyed the dramatic benefits of enterprise PDM with compelling case studies, while the enclosed SolidWorks-branded calculator powerfully and memorably encouraged them to “Add up the benefits for yourself”.