CASE STUDY: Swiss Post Solutions drives global marketing efficiency

After significant organic growth and acquisitions, Swiss Post made a decision to amalgamate 30 plus global brands into one single brand – Swiss Post Solutions (SPS). Historically, SPS was known for superior operational delivery. As an operations-led organisation, marketing played more of a sales support than a strategic function with departments located worldwide. This meant that regional marketing departments operated rather autonomously using different marketing tools, managing their own databases and creative.