CASE STUDY: 'Symantic InfoSecurity Europe 2010' by Exposure for Symantec
Strategy - broader business issues the company is facing
Symantec European Events Marketing division (EMEA) attends and exhibits at a range of B2B exhibitions centred around their core sales objectives. These objectives focus in turn, on the core products of the business sector such as security and data optimisation.
Therefore the client required a solution for their upcoming show Infosecurity Europe 2010 to highlight the outstanding nature of their security solutions compared to that of their competitors. The key to making this a successful show, would be the ability to entice IT Managers onto the stand ready to be engaged by the on-hand sales team and in turn making it the most popular brand/exhibitor.
Objectives of the campaign
The show solution had to make the brand accessible to delegates, give them a reason to visit the stand, give them something to take away that reminded them of Symantec's products and create a buzz' that none of the other exhibitors had. Therefore the objectives were distilled to: