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CASE STUDY: Thomson Reuters - two become one

Thomson Reuters provides information for a number of professional industries. Thomson was established in 1934 and Reuters in 1851, and as a joint entity now has a combined workforce of 51,000 employees worldwide.

Target audience: Thomson Reuters targets professionals in the media, financial, healthcare, scientific, legal, tax and accounting sectors.

Old brand identities: The first Reuters logo was created in the 60s and represented the globe with two hemispheres representing day and night, as well as the transparency of the company. The dots represented the distribution of information 24 hours a day. The Thomson 'starburst' symbolised its leading position in the market as well as the energy and spirit of its employees.