CASE STUDY: 'Train your business brain' runner up best brand campaign for Sage

Software solutions provider Sage supplies software and services to over 760,000 small and medium sized businesses in the UK.

Challenge

Rather than generate immediate sales, Sage wanted to protect future growth of the business. The varied nature of its customer base meant that it needed to go beyond traditional B2B media and talk in way that would appeal to anyone in business, many of whom would not call themselves business people.