CASE STUDY: Trelleborg Marine Systems, by IAS B2B Marketing
Trelleborg Marine Systems is the world’s leading manufacturer of fender systems, docking and mooring systems and marine protection structures for ports, harbours and civil engineering infrastructure projects.
Trelleborg needed to raise awareness and generate sales leads for their range of pneumatic fenders. It was a product that had been in their portfolio for a while but sales were sluggish. It was strategically important to generate orders for a newly opened factory in China and new orders we needed fast.