CASE STUDY: 'Turning the Corner' wins best customer relationship initiative for Barclays Commercial Bank

Barclays Commercial Bank provides relationship banking to 81,000 business customers in the UK.

Challenge

This year, it wanted to drive wallet share opportunities by promoting its 'Turning the Corner' scheme. Barclays took the approach that businesses like to learn from each other and share ideas with likeminded people, and to this end developed a customer relationship marketing programme with several strands.