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CASE STUDY: Vertical leap's PPC campaign for BullGuard

About BullGuard
BullGuard are the UK's leading internet security software provider. Founded in 2002 on the vision of a single product to protect and secure the Internet consumer, BullGuard has since established itself as the leading UK internet security product 2009 as voted by Which magazine and highly recommended as a best buy in PC Pro, VB 100, Computer Buyer, PC Plus magazines.

BullGuard is a best-of-breed antivirus, antispyware, firewall, spam filter, online backup and live support package all in one. In the first two years of the business BullGuard built a customer base of over 3 million users and today BullGuard is one of the most respected and  well-known brands in the security industry.

Strategy
BullGuard has a strong brand profile built on high-end reliable products which defends users against Internet security threats. With an established business and consumer customer base in the UK, Netherlands, Sweden, Norway, Denmark, France, Spain, China and Brazil, BullGuard wants to increase its dominance in these markets through further acquisition. Relying on www.bullguard.com as the central blood supply for the generation of new business, BullGuard uses the web to engage with end users in a way which will increase revenue generation through trials, purchase and renewals.