CASE STUDY: Virgin Atlantic achieves over 40:1 ROI from tag management and deduplication

Virgin Atlantic decided to use a global container tag at the end of 2009. Global container tags replace the dozens of tags on webpages that track users' actions. Using multiple tags on a site can be expensive, time-consuming, inaccurate and can slow sites down.

A single global container tag replaces all these with one tag - Virgin chose TagMan to house all tags inside the TagMan container which can then be managed directly through a browser-based interface, saving Virgin time and money and allowing it to see how all of its online channels are working together.

Global container tags allowed: