CASE STUDY: Virgin Media Business launch by Speed for Virgin Media Business
Virgin Media Business is the UK's only telco with a national fibre optic network. The company provides innovative, high quality solutions built on brilliant customer service.
The launch of Virgin Media Business on 11 February 2010 signalled the arrival of a credible alternative to BT in the B2B telecoms market. Previously known as ntl:Telewest Business, it was vital to show that this was not just a rebrand, but a real shift in how the company operates.
Overall marketing and PR objectives were clear: