CASE STUDY: Wake up to Blackberry for Blackberry/RIM, by Ambition Communications
Blackberry/Research in Motion (RIM), view Germany as an emerging market. Although their smartphones are considered premium business tools, they are significantly behind other manufacturers in terms of sales and brand awareness across the German smartphone market as a whole.
RIM is keen to significantly improve this market position in Germany. To do this, they need to increase end user brand engagement, but also improve their own sales team knowledge and education across the varying network channels.