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CASE STUDY: ‘We love estate agents’ for Zoopla, by Quick-Thinking

Summary is the UK’s most comprehensive property website, empowering consumers with the resources needed to make better-informed property decisions. They help users make sense of the residential property market by combining property listings with market value data, local information and community tools. While the property market was on a downward trend, they needed a way to communicate their unique proposition on a shoestring.

Zoopla were brave enough to take a universal and simple truth: ‘Everybody hates estate agents’ and turn it on its head. The juxtaposition became simple: Zoopla - We love estate agents.