CASE STUDY: 'What would you change?' wins best internal campaign for Dulux
Paint manufacturer Dulux launched a consumer campaign at the start of the year showing how making a small decorative change to a room could make a huge difference to its look. Ahead of this, it wanted to launch the campaign internally to staff on their return from the Christmas break.
The internal project needed to follow the same design guidelines as the consumer campaign and achieve several objectives; to raise awareness of the forthcoming marketing drive, encourage staff to engage with and believe in the campaign's rationale, improve the head office working environment and provide a tool to the sales force to sell the product to resellers.