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CASE STUDY: Zen Web Solutions helps PAR Group go international

PAR is the UK's leading manufacturer, processor and supplier of rubber, plastic and insulation products for industry. The company is made up of four divisions and services a wide range of sectors including food processing, pharmaceutical, water treatment, brewing, mining and aerospace.

Making online work for a multi product business
When PAR Group approached Zen Web Solutions (ZWS) it was looking for a new website that would allow it to create an online version of its 1000 page brochure as well as reflect its new company branding. The company was also looking to develop both UK and international sales as its product range is shippable and relevant to a huge number of businesses around the world.

The decentralised nature of PAR's customer base and diverse product range meant that the communications had to be cost effective - and the web proved an ideal medium for achieving this. PAR had also been concerned with the lack of online traffic to its website and increasing the number of hits was therefore a priority.