Cvent uses digital tactics to maximise effectiveness of event marketing

Find out how cloud-based enterprise event management company, Cvent, used the power of digital techniques to maximise the effectiveness of event marketing; before, during and after the day

Cvent is a leading cloud-based enterprise event management company, with more than 15,800 customers worldwide. It offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing and web surveys.

At 2015 Connect, its annual user conference, Cvent’s goal was to deliver an incredible experience for attendees, as well as create an event that delivered true, measurable ROI. The extra challenge was that 2015 Connect was the most ambitious conference in Cvent’s history.