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DM FILE: Pensions First Analytics' 'Found'

Campaign name: 'Found'
Brand: Pensions First Analytics
Agency: Earnest

Campaign objectives: The PFaroe is a solution to the problem of managing large defined benefit pensions scheme risks - the PFaroe managed service. The objective was to launch the service and gain qualified meetings with 25 per cent of the target organisations.

Target audience: Senior people: finance directors (CFOs), head of treasury and pensions managers from 700 organisations managing large (£100 million+) defined benefit pension schemes in the UK. The top 100 organisations will be targeted first, eventually rolling it out across all 700.