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Just rewards

Planet was signed up by networking solutions company Juniper Networks to refresh and relaunch its channel loyalty programme – J-Rewards – to its EMEA partner audience, in order to broaden its appeal and create a new look and feel. The project aimed to register 400 participants in the first quarter and generate £1.9 million in revenue; create a fully-integrated online system; enable rewards to be generated for non-sales business behaviour such as achieving certification; and also reduce administration time.

The strategy involved Planet totally remodeling the existing J-Rewards Programme to the new-look site, implementing back-end management and reporting systems, alongside a comprehensive communications strategy created to launch and support the new programme.