REBRAND CASE STUDY: Plasmanet's rebrand
Plasmanet was founded in 2001 and provides businesses with internal communication systems. It has nine UK employees. What is the brand's target audience?
It has defined offerings for two core target markets, which are internal communications and contact centres. The job functions of a typical Plasmanet customer will cover internal communications, HR and personnel management, as well as IT and systems management and support.