B2B creative: February 2016

This month’s leading creative from the B2B landscape includes a public yoga class in the middle of London and unique art exhibition dedicated to the world of data


B2B Marketing Big Bang Data exhibition Somerset House

Data. It’s changing the world. And to celebrate the importance of data and demonstrate its colossal effect on our planet, Somerset House has launched an exhibition entitled Big Bang Data.

The exhibition employs the power of art, with commissioned pieces from international new media artists Ryoji Ikeda, James Bridle and Eva and Franco Mattes.

The works follow the origins of data all the way through to the modern day, revealing its impact on scientific research, business strategy and political and social interaction.

The exhibition will run until 20 March.


FedEx Express has launched a campaign encouraging SMEs to internationalise their brands

FedEx Express has launched a campaign encouraging SMEs to internationalise their brands.

The advertising videos include an Argentinean shoe shop and Japanese fabric company, as their owners imagine the possibilities international expansion could mean for their businesses.

In the UK, SMEs account for 99.3 per cent of all private sector companies, employing 15.6 million people and making up 60 per cent of private-sector employment.


Digital transformation for UK high streets

With real-time advertising forming a huge component of marketing over the last five years, Clear Channel UK has gone one step further.

Purchasing hundreds of telephone boxes over the county, Clear Channel will transform the payphones into advertising kiosks, facilitating real-time, contextually relevant content.

Rolling out across the country from July 2016, the kiosks will also offer beacons, Wi-Fi, mobile data services and interactive journey planners for its users.


Powwownow public yoga class in London B2B marketing

London workers stripped off their suits and work clothes and donned their finest fitness gear for a public yoga class.

Organised by conference all provider Powwownow, dozens of bankers, lawyers and other workers based in the capital descended on Finsbury Avenue Square by Liverpool Street to take part in a public yoga class.

The stunt is aimed at banishing the winter blues usually associated with January, when workers become disillusioned with their work/life balance.


Standard Life Investments sponsor British and Irish Lions rugby for New Zealand 2017 tour B2B Marketing

Standard Life Investments has announced a new partnership with the British & Irish Lions for their 2017 tour of New Zealand.

The savings and investment business hopes the partnership will help strengthen and build its business across the globe.

Standard Life Investments also sponsors the Ryder Cup, signifying B2B sponsorships, especially those in sport, are alive and kicking.