B2B creative: January 2016

This month's creative includes funky WiFi routers, the world tallest moving observation tower and pictures that address the changing role of women in today's society

The only way is up

British Airways has sponsored Brighton’s i360 observation tower, set to be the world tallest moving observation tower. The five-year deal includes naming rights. When completed, the tower will stand an impressive 162 metres high. It will also feature the world’s first vertical cable car and will be the world’s most slender tower, offering visitors 360-degree panoramic views of the Sussex coast, with flights over the coastline from Heathrow passing directly over the tower.

Gender-empowered photography

As part of her ‘Women’ project, photographer Annie Leibovitz has released newly commissioned portraits reflecting the change in roles of women today. Part of a wider partnership with Swiss bank UBS, the portraits will be displayed in 10 cities over the next 12 months. Leibovitz (pictured with her daughters in one of the project’s portraits) has been working on ‘Women’ for 15 years, with the first display taking place in London on 13 January.

WiFi has never looked so good

Ugly routers clogging up the office and creating an unattractive metropolis of wires and flashing lights? Google’s own router, OnHub, has partnered with Chinese tech company TP-LINK to create a range of innovative and stylish shells to hide the hardware eyesores. Attractive designs include flower vases, colourful lampshades and an LED colour ensor. Customers will even be able to design their own routers for their business, with OnHub providing CAD files, 2D outlines and guidelines on itswebsite.

Help for ‘Hectic’ lives

French bank Societe Generale has released a new campaign underlining how its services can help tackle people’s chaotic daily lives. The campaign, entitled ‘Hectic’, comprises two television adverts, with one featuring a businessman being inundated with everyday tasks, all at exactly the same time of day. The surreal culmination of events, including contract signings, parental duties and kickboxing aims to highlight how the bank is developing its time saving services and solutions.

15 seconds of fame for SMEs

Swedish mobile payments company iZettle launched an SME-targeted campaign, offering small businesses the chance to appear on international television channels. Entitled ’15 Seconds of Fame’, each SME finalist won a week’s worth of advertising on channels including Sky Sports, Sky News and Comedy Central. Winners included a coffee seller, a good truck, a specialist vet and a design company.