This month’s leading creative from the B2B space includes the use of comics in B2B content marketing and a new campaign promoting women’s education across the world

Comics in B2B? Holy smokes!

I’m sure B2B marketers are sick to death of hearing how they need to be more creative. But how much more creative can you get than a good comic?

Radix Communications has released an illustrated ebook to demonstrate the power of using comics in your marketing mix.

Not so tired of art

Goodyear Tyres UK has collaborated with contemporary British artist Ian Cook to bring its new Eagle F1 Asymmetric 3 tyre to life.

The campaign’s advertising film shows Goodyear’s tyres creating an image of an eagle by rolling in paint.

The future of tech

Flux LDN’s unique and highly visual space showcases some of the most innovative tech currently circulating in the digital space.

Aptly dubbed the ‘Flux Innovation Lounge’, the exhibition allows companies to advertise and sell their groundbreaking tech to other businesses, with products ranging from virtual reality to robotics, and marketing tech to advertising and design technology.

Pedalling to success

Arjowiggins Graphics, a paper solutions manufacturer, has launched a new campaign championing women’s education across the globe.

One of the campaign’s videos shows how a young Indian girl’s life was changed when she was given a bike on which to ride to her school. For every 50 video views, one bike will be given to a female student in India.

The campaign, in collaboration with Un Enfant Par La Main, will be launched in 35 countries, including France, Australia, South Africa and the UK.